FAQ - Frequently Asked Questions
Category Menu »» ABOUT WOTSON| Table of Contents | |
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| What does Wotson do? |
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| Wotson provides cost-effective promotion of, mainly independent, local businesses both through the Wotson website and through its area Pocket Guides. The website provides a webpage for each of its clients, to showcase their business for visitors to this site and to advertise their own website if they have one. The Pocket Guides consist of full-colour glossy A6 booklets with 50,000 copies produced in each bi-annual edition and delivered to selected homes and made available free to the public through distribution through the clients' businesses and local exhibition centres, hotels, local surgeries, doctors?, dentists?, libraries, clubs, pubs, community and leisure centres. These provide portable, attractive, hard-copy guides for those living, working or visiting the area. In addition, Wotson produces on-line shopping catalogues for its clients at a cost that makes them affordable for small businesses, provides computer and internet training, web hosting and design, domain registration, PR and marketing and small business advice. |
| What is the Wotson Pocket Guide? |
| Each Wotson Pocket Guide consists of a full-colour glossy A6 booklet containing a picture and information for each client business, as well as local and London-wide events, local maps and information. 50,000 copies are produced of each bi-annual edition and delivered by a professional distribution company to selected homes and made available free to the public by distribution through the clients' businesses and local exhibition centres, hotels, local surgeries, doctors?, dentists?, libraries, clubs, pubs, community and leisure centres. You can download a copy from the 'Download Section' of this site - click To Download The Wotson Pocket Guide, to go straight there - or contact us and we will send you a copy free of charge. The download version of the Wotson Pocket Guide is in PDF format. So if you do not have the PDF reader - Adobe Acrobat, please click on the following words: To Download Adobe Reader, to download a free copy. |
| How does Wotson Online help shoppers? |
| The site provides shoppers with at least 3 ways of locating a shop, product or service they are seeking. You can use the search box on the right hand side of the homepage. You can look through the Business Index (listed in the menu down the left-hand side of the page). In the brief summary of each business you may find what you need. You may have visited a shop or restaurant in the past but can't remember its name. The picture which accompanies each business may help you identify the place you're looking for. You can browse the Business Showcases (listed in the menu down the left-hand side of the page) where you may find a picture of the very product you want. Because of the wealth of pictures our site is an excellent way to window-shop in comfort. Some of our clients even have on-line catalogues. |
| How does the Wotson Pocket Guide help shoppers? |
| The Pocket Guide present information about local shops, restaurants and service providers in an easy-to-use, pictorial format in a handy size that can travel with you in your pocket, bag, glove-compartment or sit discreetly by the phone. At a glance you can see which shops in your area are new, have moved or expanded or refurbished. If you're not sure how to get there, map references and maps are included. An events section tells you about some of the things happening locally or in Central London. If you would like to see more information on the internet about the shops and restaurants in the book, the Pocket Guide explains how to reach and use the website. |
| How does Wotson Online help businesses? |
| The site provides a quick reference, in the 'Business Index' section, of local businesses for those living, working or visiting the area as well as surfers further afield who would like to purchase by mail-order. (To go straight there, click on: Business Index). The 'Business Index' provides a photograph of each business together with its name, address, telephone/fax/mobile numbers, website address and a brief description of the service offered. By clicking on the picture site visitors enter the business webpage which can also be accessed through the 'Business Showcases' option from the menu on the Homepage. (To go straight there, click on: Business Showcases). The showcase has all the above contact details, with further information and pictures of the business and products or services, a map link, an email link, a website link or a link to our feedback contact page where visitors can request a website for the business. Small businesses are becoming increasingly aware of the importance of having a website to make information about them available to a much wider market and in a convenient medium for their regular customers. Many of our clients feel their webpage on our site provides all the online promotion they need. Some ask us to help them purchase a domain name with is then pointed to their showcase webpage. This enables them to add a website address to their stationery and other promotional material. Others who have their own website find that Wotson, because of its popularity, provides a valuable portal for customers who are searching for their particular business or the service it offers. |
| How does the Wotson Pocket Guide help businesses? |
| The Pocket Guide enables residents, visitors and workers to the area a portable visual presentation of your business. Businesses are presented in alphabetical order in 6 sections as in the Business Index. Because it is small - A6, a quarter of the size of a standard magazine, and attractive, in full colour and showing a picture, usually the exterior, of each business, it is more likely to be retained by members of the public rather than treated as junk mail - the usual fate of fliers and cards. This means that your business in kept in the public eye, and pocket or bag, for the duration, and beyond, of each issue. The Pocket Guide also directs users to the Wotson website where they will be able to find much more information and pictures or your business. It also promotes your website, if you have one, so that readers can go straight there. |
| How did Wotson develop? |
| Wotson was founded in February 2000 as a free Internet search directory for local shops and businesses. In January 2003 the first edition of The Wotson Pocket Guide covering Crouch End, Muswell Hill and Highgate was trialled. At the end of 2003 the first edition for Knightsbridge, Kensington and Chelsea was distributed and proved popular with hotels in the area. The Autumn/Winter 2005/2006 launched the online shopping catalogues Wotson had been developing for businesses that wanted to give customers, local and further afield, the option of browsing via the internet and having a delivery or mail-order service. Finally, this year has seen the development of this new website which allows far more interaction, allowing you to post events, add your business to the business index, contribute articles and both offer and seek help from forums. |
| Privacy Policy and Disclaimer |
| Privacy Policy Wotson is registered with the UK Patent Office as the trademark of Gerrard Bridglal no.2275341 and is hereinafter referred to as 'Wotson'. Wotson is also registered under the Data Protection Act 1988 with the Information Commissioners Office No: PZ9198155 Wotson refers to this web address and the following current domain names found on the World Wide Web (www.) wotson.co.uk, wotson.net, wotson.co.uk, wotson.tv, wotson.info, wotson.biz, and wotson.org Wotson will handle any information we acquire or learn about you from your visit to our web Wotson in the following way. If you identify yourself by sending an E-mail message/applying for a job through our on-line application service: We use your details solely for the purpose they were supplied. We will not release, sell or give your information to any other party (other than the one you have applied on-line to), without your explicit permission. If you visit Wotson to read or download information: The information recorded from your visit to us will be used to measure the number of visitors to the various sections of Wotson, and to help us make Wotson more useful to you and others. We will not obtain personally-identifying information about you when you visit Wotson, unless you choose to provide such information to us. Disclaimer While the administrators and moderators of this site will attempt to remove or edit any generally objectionable material as quickly as possible, it is impossible to review every message. Therefore you acknowledge that all posts made to this site express the views and opinions of the author and not the administrators, moderators or webmaster (except for posts by these people) and hence will not be held liable. You agree not to post any abusive, obscene, vulgar, slanderous, hateful, threatening, sexually-orientated or any other material that may violate any applicable laws. Doing so may lead to you being immediately and permanently banned (and your service provider being informed). The IP address of all posts is recorded to aid in enforcing these conditions. Creating multiple accounts for a single user is not allowed. You agree that the webmaster, administrator and moderators of this site have the right to remove, edit, move or close any topic at any time should they see fit. As a user you agree to any information you have entered above being stored in a database. While this information will not be disclosed to any third party without your consent the webmaster, administrator and moderators cannot be held responsible for any hacking attempt that may lead to the data being compromised. This site system uses cookies to store information on your local computer. These cookies do not contain any of the information you have entered above, they serve only to improve your viewing pleasure. The email address is used only for confirming your registration details and password (and for sending new passwords should you forget your current one). By clicking Register on the registration form for this site you, the registered user, agree to be bound by these conditions. Copyright © Wotson 2000-2007. All rights reserved. |
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